First agency built for AI search, not retrofitted from SEO.
Live citation tracking across ChatGPT, Perplexity, Gemini, and Copilot. Average client gains 80-300 AI citations in 90 days.
For dentists · Built for AI search
Get the patients who used to find you on Google — before they ask ChatGPT instead.
Thorli is the first marketing engine for dental practices designed for the answer-engine era. Month-to-month. You own everything. Pricing on the site, not behind a sales call.
We track what AI tells your patients — across ChatGPT, Perplexity, Gemini & Copilot.
"Who's the best dentist for All-on-4 implants in Dallas under $25K?"
Based on patient reviews, board certifications, and case volume, three Dallas-area practices consistently surface for full-arch implants in this price range: Highland Park Dental Studio, North Dallas Implants & Smiles, and Lakeshore Oral Surgery. Highland Park Dental Studio in particular publishes detailed cost guides and has 4.9★ on 412 reviews.
highlandparkdentalstudio.com
northdallasimplants.com
lakeshoreoralsurgery.com
ada.org
Illustrative example — not a real Thorli client. Real case studies publish at thorli.com/case-studies once our Founding Clients reach 90 days.
Your patients aren't Googling anymore.
They're asking ChatGPT.
Search traffic to dental sites is down 28% YoY. Patients didn't disappear — they moved upstream, asking ChatGPT for "best veneers in my city" instead.
4.4×
More of the patients who find you via AI actually book — compared to Google-search visitors.
Adobe Digital Insights · 2025
~30%
Of patient-intent search queries now happen on AI engines instead of Google in 2026 (Adobe + Similarweb)
75%
Of dental cost & procedure queries now trigger an AI Overview answer on Google
3%
Of top US dental marketing agencies have built any AEO product at all. The space is wide open — for one practice in each market.
Three things every other dental agency is failing at.
We built Thorli specifically to fix what the rest of the industry refuses to.
Pricing on the website. Always.
Foundation $597 · Growth $997. Month-to-month. No setup fees. No mystery proposal call.
Your domain, your data, your destiny.
Domain, GBP, hosting, code — all in your name from day one. Leave us tomorrow and we hand it over clean within 7 days. In writing.
Audit. Plan. Ship.
No 6-month sales cycle. No discovery deck. We run your practice through a 50-point AEO audit, build a 90-day plan, and start shipping within 7 days.
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1
Free 1-page AEO review
A senior reviewer looks at how AI search sees your practice — ChatGPT, Perplexity, Gemini, Copilot — and sends a 1-page hand-written assessment within 48 hours. No card, no call.
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2
90-day plan, signed in 30 min
30-min call. Walk the audit, agree three priorities, lock the plan. Month-to-month. You own everything.
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3
Ship in week 1
Schema, GBP fixes, llms.txt, citation-shaped content, first blog post, review outreach — live by day 14. Documented in your monthly transparency report.
Live · no waitlist
An agency — and a working dashboard.
Growth customers get a dashboard at app.thorli.com with 5 AI tools that run on the data you already have. No vapor, no "coming soon," no waitlist — every tool below works end-to-end today.
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5
AI Dashboard · Live Growth Simulator · Valuation Tracker · Daily Huddle · Weekly Review · Multi-Language drafts
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∞
AEO service Citation tracking · Schema · GBP · Programmatic pages · Competitive intel
Founding Cohort
10 of 10 open
We're new. Trade us a chance for a discount.
Look down this page. You'll notice the absence of named testimonials, the empty Case Studies link, the lack of a long client logo strip. We're not hiding any of it.
The first 10 practices to work with Thorli are our Founding Cohort. You get 25% off Growth for your first 6 months. In exchange: when your 90-day milestones land, you agree to be a public case study with real numbers attached.
- 10 slots open right now — count drops as practices sign on
- $448/mo Foundation (was $597) or $748/mo Growth (was $997) for the first 6 months
- Standard engagement letter still applies — month-to-month, you own everything, cancel anytime
- The case study is yours to review and sign off on before it ships
One simple choice. Month-to-month.
No contracts. No setup fees on Foundation or Growth. You own your assets from day one.
Foundation
For: AEO baseline + local visibility
$597
/month
- AEO citation tracking · 4 AI engines
- Schema deployment (one-time)
- Google Business Profile management · 4 posts/mo
- 2 blog posts / month (dentist-reviewed)
- Review acquisition · 25 outreaches/mo
- AI Visibility Score · monthly
- AI Growth Simulator · view-only
- Month-to-month — own everything
Growth
For: Our most chosen tier
$997
/month
- Everything in Foundation, plus:
- +4 long-form blog posts / month
- +8 GBP posts + 12 social posts / month
- AI Visibility Score · weekly
- Schema audit + ongoing optimization
- Reputation outreach · 50/mo
- AI Growth Simulator · full
- AI Multi-Language Outreach · drafts
- AI Practice Valuation Tracker
- AI Daily Huddle Brief · 7am email
- AI Weekly Business Review · Monday 6am
- Quarterly strategy call
- Month-to-month
- You own everything
- HIPAA-aware on day one of registration
Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.
The Thorli Bill of Rights
Ten things every dental practice should demand from a marketing agency. Most won't put these in writing. We do — every engagement letter.
- 01 Month-to-month. Cancel anytime. No cancellation fee.
- 02 You own your domain. Always.
- 03 You own your Google Business Profile, social accounts, and all content.
- 04 No long-term contracts. Ever.
- 05 No setup fees on Foundation or Growth tiers.
- 06 Transparent pricing — published on the site, not hidden behind a sales call.
- 07 Monthly transparency report — every change, every shipped asset, every AI citation.
- 08 A signed BAA with every client. HIPAA by default.
- 09 No AI-generated medical content without licensed dentist review.
- 10 Clean handoff if you leave — all assets transferred within 7 days.
A different AEO playbook for each kind of practice.
AI engines treat each dental specialty differently. Our delivery teams have nine specialty playbooks — schema, query targeting, content pillars, and citation sources — tuned to how your patients actually search.
- Cosmetic + Veneers TikTok-driven, high cash margin
- Prosthodontics + All-on-X Highest case value
- Dental Sleep + TMJ Symptom-driven SEO
- General + Family Dentistry Most common — community focus
- Orthodontics + Invisalign Transformation stories
- Pediatric Dentistry Parent-targeted, local-heavy
- Periodontics Gum disease awareness
- Endodontics Root canals — referral mix
- Oral + Maxillofacial Surgery B2B referral-driven
Questions, answered.
What is AEO and why should my dental practice care?
AEO — Answer Engine Optimization — is the practice of getting your dental practice cited by ChatGPT, Perplexity, Google AI Overviews, Claude, and Bing Copilot when patients ask AI engines for a dentist. AI search has overtaken classic Google for an estimated 30% of patient queries in 2026. Practices not optimized for AEO are invisible to a growing share of high-intent patients.
How is AEO different from regular SEO?
SEO targets ten blue links on Google. AEO targets the single answer an AI engine surfaces to a patient. The signals overlap (schema, content, citations) but the optimization is different — AEO weights brand mentions in authoritative sources, citation density, structured data, and llms.txt accessibility much higher than backlinks.
How much does Thorli cost?
Two transparent tiers — Foundation $597 and Growth $997 per month. Plus a $497 paid AEO audit lead-in. Everything is month-to-month. No setup fees. No long-term contracts.
Do I own my website and data if I leave?
Yes. Always. Domain, hosting, Google Business Profile, content, schema, social accounts — they remain in your name from day one. We never hold any of your assets hostage. This is our Bill of Rights to every Thorli client.
How long until I see results?
AEO citations can appear in 30-60 days for well-optimized pages on existing domains. Local Pack and organic SEO improvements typically take 90-180 days. We do not guarantee specific results — anyone who does is lying — but we publish a monthly transparency report showing exactly what was shipped and what moved.
Is Thorli HIPAA-compliant?
Yes. Thorli signs a Business Associate Agreement (BAA) with every client. We use only HIPAA-eligible tools — Twilio for SMS, Plausible for analytics, encrypted form pipelines — and never use Mailchimp, GA4 raw, Google Forms, or other tools that cannot sign a BAA.
What dental specialties do you work with?
General and family dentistry, cosmetic and veneers, orthodontics, oral and maxillofacial surgery, pediatric dentistry, periodontics, endodontics, prosthodontics and full-arch implants (All-on-X), dental sleep medicine, and TMJ specialists. Each specialty gets its own AEO playbook.
Can I cancel anytime?
Yes. Month-to-month, no cancellation fee, no commitment period. You can cancel before the next billing cycle and we will hand over all assets to you in a clean, documented format within 7 days.
Do you work with multi-location practices and DSOs?
Yes. Location 2+ is priced at the Foundation tier scope per location. DSOs and group practices with 10+ locations get a custom Enterprise tier — contact us for details.
How do I know what AI search is saying about my practice right now?
Request the free 50-point AEO audit. We will run your practice through ChatGPT, Perplexity, Gemini, and Copilot, score you across seven AEO pillars, and send the report within 48 hours. No card required.
Want to know what AI says about your practice?
Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.